Working Student (f/m/d) - Content Marketing Performance Analysis, Business Transformation Management

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

What you'll do

In this role, you’ll have the chance to work in a cross-functional team for the SAP Signavio and SAP LeanIX portfolio. This line of business is a growth area at SAP. We value trust, respect, and diversity. We’re looking for people who share our passion for offering solutions that people love to use. To thrive in this role, you should appreciate close collaboration, open communication, and feedback. This role can be executed in a flexible model, combining in-office presence and work from home.

As a working student (m/f/d) focusing on performance analysis in the global content marketing team for business transformation management solutions, you will support us in:

• Understanding the performance of published content pieces.
• Optimizing global marketing content in English to generate awareness and demand.
• Innovating content formats and storytelling styles to maximize engagement and effectiveness.

Typical responsibilities and tasks include:

• Analyzing the traffic and online engagement of our websites and embedded content, such as blogs, brochures, infographics, and videos.
• Researching the latest content marketing best practices in a business-to-business environment.
• Suggesting ideas to improve content marketing performance and innovate our digital campaigns.
• Collaborating with other teams to integrate their insights into the analysis.
• Working with a global team and contributing to the success of marketing campaigns and key events such as the SAP Transformation Excellence Summit.

What you bring

• Student (f/m/d) at a university or a university of applied sciences
• Preferred fields of study: Economics, marketing, media
• Computer skills: strong proficiency with MS Office applications; experience with HubSpot, Adobe Analytics or Google Analytics, and reporting dashboards are a plus
• Language skills: Fluent in English; ideally, German communication skills
• Soft skills: Self-starter with a can-do attitude, cross-cultural sensitivity, strong team spirit, and the ability to work effectively in a virtual, diverse team
• Others: 1-2 years of work experience, available for at least six months

Meet your team

The business transformation management team builds on SAP's commitment to helping companies run at their best, improving agility, scalability, and sustainability. Our mission is to assist our customers in successfully driving their business transformation initiatives. Our solutions help them address questions on processes, people, applications, and data to run changes efficiently. Our purpose is to help our customers innovate and grow in an ever-changing world!

Your set of application documents should contain a cover letter, a resume in table form, school leaving certificates, certificate of enrollment, current university transcript of records, copies of any academic degrees already earned, and if available, references from former employers (including internships). Please also describe your experience and skills in foreign languages and computer programs / programming languages.

This is a SAP global, strategic, paid working student position that provides students with opportunities to find purpose in their careers.

#Workingstudent #Werkstudent #Germany #Deutschland #Student #LIHybrid #SAPGermanStudentsCareers

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Requisition ID: 411367  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Student  | Employment Type: Limited Part Time   | Additional Locations: #LI-Hybrid